Join our online study of digital marketing

The SHORE & Whariki Research Centre has begun a new collaboration with the University of Queensland and the Australian Ad Observatory, investigating the digital advertising people receive when using social media. The first stage is in Aotearoa New Zealand and following this will involve collaborators in Philippines, Brazil, Mexico, South Africa and Viet Nam.

We are inviting people to donate their digital ads to the study. We are seeking 18 to 55 year-olds who regularly use social media on an Android phone. The study uses an innovative and largely automated online tool, so a participant’s main task is simply to use social media as usual for a two-week period. A gift voucher is provided to thank people for their contribution.

If you would like to take part and help with our study, apply here: digitalmarketing.shore.ac.nz