Professor Tim McCreanor, MSc, PhD.

Tim McCreanor is a senior researcher at SHORE and Whariki Research Centre, within the College of Health at Massey University in Auckland. His broad public health orientation and interest in the social  determinants of health and wellbeing, provide a platform for social science projects that support and stimulate social change. In particular his research seeks to foreground, critique and redress the mechanisms of talk, text and other forms of communication that operate to produce, maintain and naturalise the disparities, exclusions and inequities so evident in our society. Discourse analysis and other qualitative methods have been a central theme in Tim's approach to research domains around ethnicity and culture, inclusion and exclusion and health inequalities. Key topics include racial discrimination, youth wellbeing, alcohol marketing, media representations and social cohesion. His work combines a vigorous programme of externally funded research, peer-reviewed publication, postgraduate supervision, community development and capability building.


selected journal articles

Came, H., McCreanor, T., & Simpson, T. (2017). Health activism against barriers to indigenous health in Aotearoa New Zealand. Critical Public Health, 27(4), 515-521.

Henwood, W., Moewaka Barnes, H., Brockbank, T., Gregory, W., Hooper, K., McCreanor, T. (2016). Ko Tāngonge Te Wai: indigenous and technical data come together in restoration efforts. EcoHealth, 13, 623-632.

Came, H., McCreanor, T., Doole, C., & Simpson, T. (2016). Realising the rhetoric: Refreshing public health providers’ efforts to honour Te Tiriti o Waitangi in New Zealand. , DOI: 10.1080/09581596.09582016.01239816. A390Ethnicity and Health, Published online: 27 Sep

Hutton, F., Griffin, C., Lyons, A., Niland, P., & McCreanor, T. (2016). "Tragic girls" and "crack whores": Alcohol, femininity and Facebook. Feminism and Psychology, 26(1), 73-93. A377

Goodwin, I., Griffin, C., Lyons, A., McCreanor, T., & Moewaka Barnes, H. (2016). Precarious popularity: Facebook drinking photos, the attention economy, and the regime of the branded self.Social Media + Society, 2(1). doi 10.1177/205630511662999998889. A376

Came, H., & McCreanor, T. (2015). Pathways to Transform Institutional (And Everyday) Racism in New Zealand. Sites: New Series, 12(2), DOI : A370

Moewaka Barnes, H., McCreanor, T., Goodwin, I., Lyons, A., Griffin, C., & Hutton, F. (2015). Alcohol and social media: drinking and drunkenness while online. Critical Public Health, Published online: 26 Jun 2015, doi: 10.1080/09581596.09582015.01058921. A364

Wetherell, M., McCreanor, T., McConville, A., Moewaka Barnes, H., & le Grice, J. (2015). Settling space and covering the nation: Some conceptual considerations in analysing affect and discourse. Emotion, Space and Society, 16, 56-64. doi:10.1016/j.emospa.2015.07.005. A363

McCreanor, T., Lyons, A., Moewaka Barnes, H., Hutton, F., Goodwin, I., & Griffin, C. (2015). "Drink a twelve box before you go"*: Pre-loading among young people in Aotearoa New Zealand.Kotuitui, Published online: 09 Jun 2015. doi: 10.1080/1177083X.2015.1037314. A359

Lyons, A., Goodwin, I., McCreanor, T., & Griffin, C. (2015). Social Networking and Young Adults’ Drinking Practices: Innovative Qualitative Methods for Health Behavior Research. Health Psychology, 34(4), 293-302. A358

McConville, A., Wetherell, M., McCreanor, T., & Moewaka Barnes, H. (2014). 'Hostility won't deter me, says PM': The print media, the production of affect and Waitangi Day. Sites: New Series, 11(2), 132-149. A356


selected books and book chapters

Goodwin, I., Lyons, A., Griffin, C., & McCreanor, T. (2014). Ending up online: Interrogating mediated youth drinking cultures. In B. Roberts & A. Bennett (Eds.), Mediated Youth Cultures: Palgrave Macmillan.

Abel, S., McCreanor, T., & Moewaka Barnes, A. (2012). Reporting te Tiriti: Producing and performing the colonial society. In M. Hirst, V. Rupar & S. Phelan (Eds.), Scooped: The politics and power of journalism in Aotearoa New Zealand Auckland: AUT Media.